Si is responsible for overall online presence of Scion, including Scion.com and associated microsites that support Scion’s marketing programs, online media buys and integrations, online promotions, online partnerships and dealer Web sites. Si joined Toyota in 1993, and has worked as training and certification analyst, merchandising administrator, field operations administrator, accessories marketing administrator and distribution operations manager. Most recently, Si was eBusiness strategy manager. Prior to working for Toyota, Si was a design engineer for Newport News Shipbuilding. Si holds a master’s degree, business administration, in marketing from Penn State University and a bachelor’s degree in mechanical engineering from SUNY Buffalo in N.Y.