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Virtual Worlds



Schedule-at-a-Glance   |   Tracks:  Kids  |  Hollywood  |  Enterprise  |  Future  |  Technology

Technology and Results
Room 404 AB

Wednesday, September 3, 2008
7:30 am 9:00 am Registration and Networking
9:00 - 10:30 am Welcome and Virtual Worlds Expo Main Keynote
- Christopher V. Sherman, Executive Director, Virtual Worlds Expo

Conference Keynote
 - Jon Landau, Academy Award ® - winning Producer, Lightstorm
   Entertainment, Inc., Advisor, Multiverse
10:30 - 11:00 am Networking Break and Demos
11:00 - 11:30 pm

Brands in the Virtual World Case Study: There and Scion
Scion has established itself as one of the most progressive and active brands in the virtual worlds space today. This case study, presented jointly by Scion and Makena Technologies, will detail Scion's strategy and programs inside the 3D world The study will share learnings from both the brand stakeholder's perspective and the platform stakeholder's perspective, detailing performance metrics and future plans for Scion's strategy.
- Adrian Si, Interactive Marketing Mgr, Scion
- Benton Richardson, VP Business Development, Makena Technologies, Inc.

11:30 - 12:00 pm

Virtual World Advertising: Lessons Learned
Marketing and advertising inside of virtual worlds can represent a challenge on many levels. Drawing upon over two years of practical in-world advertising experience, Jared Freedman of Code4Software will present hard statistics showing the results of advertising inside of one of the most popular Virtual Worlds, Second Life TM and some important lessons for those seeking to monetize their virtual world venues. Code4Software created the system that currently runs the largest centrally controlled advertising network in Second Life that logs over fifteen million impression minutes per month.
- Jared Freedman, President, Code4Software LLC

12:00 - 1:00 pm Lunch
1:00 - 2:00 pm

Unified Communications Meets the Virtual World
The fusion of enterprise-oriented social networking and 3D technology is giving rise to realistic human interactions in immersive virtual meeting environments. IBM Lotus and Forterra Systems have teamed up to develop an integrated platform that leverages the unified communication strength of Lotus with the immersive 3D virtual world technology from Forterra. The result is a visually rich set of collaboration functionality available anytime, anywhere.
- Robert Gehorsam, President, Forterra
- Todd Page, Advisory Software Engineer, Unified Communications Software, IBM Software Group

2:00 - 2:30 pm Networking Break and Demos
2:30 - 3:30 pm Winning Strategies to Optimize Online Revenues - Leading initiatives in MMOGs/Virtual Worlds
Listen to leading MMOG/virtual worlds thinkers present winning strategies regarding business models, user experience, worldwide reach, billing solutions, lessons learned, current issues and fraud prevention. Hosted by Paynova.
- Eric Smith, Moderator
- John Bates, Evangelist, Mindark
- Cyle Witruk, Strategic Developer, Paynova
- Mr. Herman Hsiung, Beijing Cyber Recreation District
- Wanda Gregory, VP Executive Producer, Flowplay
- Cary Rosenzweig, CEO, IMVU Inc
- Glynn Smith, CEO, Mobillcash
- Michal Todorovic, President of Warm and Fuzzy Logic
3:30 - 4:00 pm Networking Break and Demos
4:00 - 5:00 pm Afternoon Keynote
Steve Parkis, Senior Vice President, Disney Online
5:00 - 6:00 pm
Evening Reception in the Expo Hall
Virtual Worlds Innovation Award winners announced
  Plus, view exciting virtual worlds demos and have a drink.


Thursday, September 4, 2008

7:30 am 9:00 am Registration and Networking
9:00 - 10:30 am

Welcome and Virtual Worlds Expo Main Keynote
- Christopher V. Sherman, Executive Director, Virtual Worlds Expo

Conference Keynote
 - Colin J. Parris, Ph.D., Vice President, Digital Convergence, IBM Research interviewed by Erica Driver, Principal, ThinkBalm

10:30 - 11:00 am Networking Break and Demos
11:00 - 12:00 pm


12:00 - 1:00 pm Lunch
1:00 - 2:00 pm

From the Metaverse to the Interverse:
Japanese Efforts to Evolve the Virtual Worlds Landscape

Linking disparate metaverses into a connected Interverse is the next step in creating an ecosystem of virtual worlds that supports both private and commercial entities. In this session, we describe virtual world technologies being developed at 3Di, Inc., in Japan, in collaboration with the global OpenSim community, to work towards this goal of the Interverse. Specifically, we describe our efforts regarding extended avatar interoperability (that preserves not only identity but also avatar appearance and inventory across world boundaries), our in-browser 3D viewer, and other enterprise-oriented features such as 3D behavior analysis, load balancing, and voice-over-IP.
- Taku Kamata, CTO and Vice President of 3Di, Inc.
- Liu Xiaolu, Senior Engineer, 3Di, Inc.
- Mike Mazur, Senior Engineer, 3Di, Inc.
- Norman Lin, Senior Engineer, 3Di, Inc.
- Aki Ohashi, Partner of investment division at ngi group, inc.

2:00 - 2:30 pm Networking Break and Demos
2:30 - 3:30 pm

Working in Multiverse
Multiverse co-founders Corey Bridges and Rafhael Cedeno will provide a high-level description of the company’s unique platform, which enables anyone, from indie developers to huge media companies, to create radically unique virtual worlds. This session includes an overview of Multiverse’s approach to building both 3D and Flash worlds, as well as an innovative, new consumer initiative to be unveiled at the conference.
- Rafhael Cedeno, CTO & Co-Founder, The Multiverse Network, Inc.
- Corey Bridges, Executive Producer, Multiverse

3:30 - 4:00 pm Networking Break and Demos
4:00 - 5:00 pm










Virtual Worlds Expo is owned and operated by Virtual Worlds Management.


Copyright © 2003 - 2008 Show Initiative, LLC All rights reserved.  Virtual Worlds Conference, Virtual Worlds Expo, Virtual Worlds Conference and Expo, Virtual Worlds Management, Virtual Worlds Fall, Virtual Worlds Spring, VW08, VW09, Virtual Worlds 2009, Virtual Worlds London, Virtual Worlds Connect, Virtual Worlds Passport, Virtual Law Conference are trademarks of Show Initiative, LLC.