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Virtual Worlds



Schedule-at-a-Glance   |   Tracks:  Kids  |  Hollywood  |  Enterprise  |  Future  |  Technology

Virtual Worlds Hollywood
Room 408 B

Virtual Worlds have the ability to bring creators together with passionate fans in an environment that supports rich storytelling and engagement on a level impossible with other forms of entertainment media. Virtual Worlds Hollywood is designed for entertainment industry professionals seeking to understand the opportunities presented by virtual worlds and how to effectively work in virtual worlds tied to entertainment brands. VW Hollywood takes place at Virtual Worlds Expo, Sept. 3-4, 2008 at the Los Angeles Convention Center.

Wednesday, September 3, 2008
7:30 am 9:00 am Registration and Networking
9:00 - 10:30 am Welcome and Virtual Worlds Expo Main Keynote
- Christopher V. Sherman, Executive Director, Virtual Worlds Expo

Conference Keynote
 - Jon Landau, Academy Award ® - winning Producer, Lightstorm
   Entertainment, Inc., Advisor, Multiverse
10:30 - 11:00 am Networking Break and Demos
11:00 - 12:00 pm

Virtual Worlds Primer for Entertainment Industry
How do you take an existing entertainment franchise to the virtual world? What are the expectations? How do you leverage existing audiences to drive new revenue streams? What are the hurdles? How do you create a compelling virtual environment that does justice to the original content and yet is fresh, engaging and entertaining to participants? This session, designed specifically for content owners, will answer all these questions and more.
- Chris Carella,Chief Creative Officer, The Electric Sheep Company

12:00 - 1:00 pm Lunch
1:00 - 2:00 pm Virtual Worlds By The Numbers: A Look at the Market Research
This session lays the groundwork by giving you the research you need to take advantage of virtual worlds today. We’ll also look at forecasts for where virtual worlds are going tomorrow. Plan your brand extensions based on current trends as well as a solid understanding of growth projections and the technologies of the near future.
- Steve Prentice, VP & Gartner fellow, Gartner
- Yuanzhe (Michael) Cai, Director, Broadband & Gaming, Parks Associates
- Barry Gilbert, Vice President, Strategy Analytics
- Brian Dunbar, EVP Client Services, Millions of Us
- Nic Mitham, CEO, K Zero (moderator)
2:00 - 2:30 pm Networking Break and Demos
2:30 - 3:30 pm Bringing Celebrity Brands to Virtual Worlds
The creators of films, television shows, comic books, and games are focusing on virtual worlds now more than ever. With young people spending more time in virtual worlds instead of watching television, media companies and celebrities are forging new relationships and “appearing” in virtual worlds. This session looks at the promotional value of bringing celebrities into virtual worlds and how to maximize this exposure and create meaningful engagement with fans.
- Matt Palmer, Executive Vice President and General Manager, Stardoll
- Dan Jansen, CEO and Co-Founder, Virtual Greats
- Teemu Huuhtanen, Executive Vice President, Habbo Business and President,
  North America
- Rajiv Mody, VP, 3D Worlds, MTV Networks
- Lewis Henderson, Senior VP, Head of Digital, William Morris
- Arnaldo “AJ” Peralta, Executive Vice President, Icarus Studios (moderator)
3:30 - 4:00 pm Networking Break and Demos
4:00 - 5:00 pm Afternoon Keynote
Steve Parkis, Senior Vice President, Disney Online
5:00 - 6:00 pm
Evening Reception in the Expo Hall
Virtual Worlds Innovation Award winners announced
  Plus, view exciting virtual worlds demos and have a drink.


Thursday, September 4, 2008

7:30 am 9:00 am Registration and Networking
9:00 - 10:30 am

Welcome and Virtual Worlds Expo Main Keynote
- Christopher V. Sherman, Executive Director, Virtual Worlds Expo

Conference Keynote
 - Colin J. Parris, Ph.D., Vice President, Digital Convergence, IBM Research interviewed by Erica Driver, Principal, ThinkBalm

10:30 - 11:00 am Networking Break and Demos
11:00 - 12:00 pm

How TV Networks Are Effectively Using Virtual Worlds
Television networks have been exploring virtual worlds for some time. Examples range from the promotional use of virtual worlds, like Showtime’s L Word community in Second Life, to the virtual world extension of established franchises such as CBS’s CSI and MTV’s multiple virtual worlds, all based upon established shows. This session provides a series of mini-case studies exploring how Showtime, CBS, Warner Bros., MTV and others are effectively using virtual worlds.
- Valerie Williamson, VP of Marketing and Business Development,
  The Electric Sheep Company (moderator)
- Christopher Lucas, Vice President and Executive Producer, Showtime

12:00 - 1:00 pm Lunch
1:00 - 2:00 pm

How Virtual Worlds Influence the Future of Entertainment
An exploration of cross-platform narrative possibilities, bringing video content into virtual worlds and vice versa.
- Tim Kring, Executive Producer/Creator, Heroes
- Reuben Steiger, CEO and Founder, Millions of Us (moderator)
- Elan Lee, formerly of 42 Entertainment and now founder of Fourth Wall Studios
- Douglas Gayeton, CCO, Millions of Us
- Chris Jacquemin, Endeavor Talent Agency

2:00 - 2:30 pm Networking Break and Demos
2:30 - 3:30 pm

Bringing Movies into the Virtual World: a Legal and Business Perspective
This panel of business professionals and legal experts will discuss what is involved in bringing movies into virtual worlds. Several studios have already expanded the movie experience into the virtual world. The movies “300” and “Live Free or Die Hard”, just to name two, have created virtual world extensions of the films where avatars can experience the action of the movies. Moreover, Disney announced it would build more virtual worlds like Pirates of The Caribbean Online, based on a broad range of its properties, including Toy Story, Narnia, Cars, The Incredibles, Cinderella and others. Other companies are taking a different tack and entering into licensing deals allowing film clips or movies to be shown in the virtual world. Makena Technologies has struck a deal with Paramount Digital Entertainment to license clips from thousands of the latter’s films and TV shows for use in Makena’s virtual world. Likewise, Sony and Warner Bros. have both struck deals with Gaia Online. This session will discuss the main legal and business issues faced in such deals.
- Sean Kane, Attorney, Drakeford & Kane LLC
- Daniel Light, Head of Interactive, Picture Production Company
- Malik Ducard, VP North American Digital Distribution, Paramount Digital Entertainment
- Roxanne E. Christ, Partner, Latham & Watkins

3:30 - 4:00 pm Networking Break and Demos
4:00 - 5:00 pm

Virtual Worlds: What Producers Need to Know
Join us for a moderated two-way dialog between accomplished independent motion picture, television and new media producers and virtual worlds technology providers. This session will evoke a lively, open discussion for advancing collaboration between the world’s leading entertainment producers and the emerging virtual worlds industry.
- W. Vito Montone, Chairman & CCO, Neoverse Technologies, Inc. (moderator)
- John Andrews, Senior VP/Creative Director, Klasky-Csupo
- Rafhael Cedeno, CTO & Co-Founder, The Multiverse Network, Inc.
- Brad Lineberger, CTO for Icarus Studios
- Jeremy Ross, Director of New Product Development, TOKYOPOP


Virtual Worlds Expo is owned and operated by Virtual Worlds Management.


Copyright © 2003 - 2008 Show Initiative, LLC All rights reserved.  Virtual Worlds Conference, Virtual Worlds Expo, Virtual Worlds Conference and Expo, Virtual Worlds Management, Virtual Worlds Fall, Virtual Worlds Spring, VW08, VW09, Virtual Worlds 2009, Virtual Worlds London, Virtual Worlds Connect, Virtual Worlds Passport, Virtual Law Conference are trademarks of Show Initiative, LLC.