Arnaldo “AJ” Peralta got his start in virtual worlds in the early 90s when he founded Lamuz, a Tokyo-based software developer where he published over a dozen 3D and virtual world applications, including a MacLife Product of the Year winner, Virtus VR.

Recently, as Executive Vice President at Icarus Studios, AJ has been responsible for the creative strategy behind MMOG and virtual world projects with partners including MTV, Discovery Networks, and FOX. AJ also co-founded Vivaty (nee Media Machines), a Web-based virtual world service and was President of Digital Brandcasting, a brand management company where he built digital businesses for celebrity clients including Will Smith, Alanis Morissette, and the Deftones.

Over the last twenty years, AJ has also worked in-depth with companies such as Ogilvy & Mather, Coca Cola, Jack in the Box, Nokia, Motorola, as well as every major film studio to develop brand and content strategies for their products and services. When not living online, AJ resides in Venice, CA but also calls San Francisco and Tokyo home.