Matt Palmer is Executive Vice President and General Manager of Stardoll (http://www.stardoll.com/), the world’s largest online entertainment destination for girls aged 9-17 focused on fame, fashion and friends. Prior to joining Stardoll, Matt was named Advertising Age’s 2006 Entertainment Marketer of the Year while serving as Senior Vice President, Marketing, Disney Channel, at the Disney ABC Cable Networks Group. His role at Stardoll is to develop innovative, integrated partnerships with advertisers, brands, music labels, film studios, television networks, celebrities and musicians that will ultimately expand the user base and increase traffic to the website. Matt is able to discuss how advertisers can market virtual products via virtual worlds.