Debra Aho Williamson has been a keen observer of Internet marketing and advertising trends since 1993. At eMarketer, she focuses on social network marketing, word-of-mouth marketing, virtual worlds and targeting online marketing to key demographic groups, including kids and teens, college students and women. Debra has been quoted in The Wall Street Journal, The Washington Post, USA Today, BusinessWeek, the San Francisco Chronicle, Advertising Age, MediaPost and other publications. Her speaking credits include presentations to the Word of Mouth Marketing Association, ad:tech San Francisco, the IAB, CBS, the American Marketing Association, the American Academy of Advertising and the Chicago Association of Direct Marketing. Earlier in her career, Debra was the founding executive editor of The Industry Standard, the first newsweekly for the Internet economy, and editor of Advertising Age's Interactive Media & Marketing section. Debra is a Phi Beta Kappa graduate of Northwestern University with a BA with honors in English literature and a Bachelor of Music degree in oboe performance.