The focus area of my research and consulting at SRIC-BI—a spin-out of SRI International (formerly Stanford Research Institute)—is the use of technology for business performance improvement and learning. I have 29 years' experience at SRIC-BI and at SRI International, leading or contributing to a variety of projects for U.S. and foreign clients in the private and public sectors. For ten years, I held the position of Research Director of the Business Intelligence Program (now the Scan program) at SRI and I currently lead our Virtual Worlds @ Work consortium ( www.sric-bi.com/vwc ).