As CEO and co-founder, Keith is responsible for setting Vivaty's overall vision and strategic direction as a leading web-based virtual world platform. Keith's career has spanned more than twenty years in digital media and entertainment, where he has held numerous executive positions ranging from CEO of venture-backed start-ups to senior executive at Electronic Arts. Keith's more than 10 years at EA encompassed the company's growth from 150 to over 3,500 employees and $8 billion in value. During this time he held Vice President roles in Online, Product Development, and Technology, and he developed his passion for  creating innovative and high quality consumer products. Throughout his career, Keith has created new businesses in online, interactive, and mobile, and he has consistently been on the leading edge of innovation in products, technology, business models, and distribution. .