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 Virtual Worlds



Mark Wallace
Chief Executive
Wello Horld, Inc.


Mark Wallace is chief executive of Wello Horld, Inc., a social Web startup. In 2006, he founded, a leading blog covering virtual worlds and other social technologies. He is a contributor to
the Metaverse Roadmap project, and co-author of a book about virtual worlds (The Second Life Herald: The Virtual Tabloid That Witnessed the Dawn of the Metaverse). As a journalist, his work has appeared in The
New York Times, Wired, The New Yorker, the Financial Times, and many other publications.






























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