Matt Sterling has been working in the advertising and publishing industry for almost 20 years. Matt has a degree in Advertising from the University of Florida and began his career in media planning in New York at LINTAS working on IBM, Sara Lee and Johnson & Johnson. During this time he planned and bought some of the first ads on the Internet. He joined Time Warner as a Marketing executive at TIME Magazine where he worked on multimedia special issue projects and then moved into sales as the Worldwide Account Director on the IBM account selling global advertising programs. During the dot com boom, Matt launched eCompany Now an internet business magazine based in San Francisco born out of the FORTUNE Magazine group which eventually acquired Business 2.0. He then joined the Time Inc. Corporate Sales team in New York eventually moved to LA selling multi-magazine title programs. Matt joined AOL, now Platform A and is the sales director for the AIM property and all of its related products.