Raph got started in virtual worlds back in the days of the text MUDs in the early 90s, working on LegendMUD. He was creative lead on the original Ultima Online and lead designer for UO Live and Ultima Online: The Second Age while working for ORIGIN and Electronic Arts. He then went on to be creative director on Star Wars Galaxies: An Empire Divided, for Sony Online Entertainment. From 2003 to 2006 he served as Chief Creative Officer at Sony Online. He’s also the author of the acclaimed book A Theory of Fun for Game Design, and somehow finds the time to write constantly on his popular blog.